In this chapter we address ‘servitization’ and the benefits it can bring. The days of ‘point of sale’ being the last contact a manufacturer has with their
product are becoming a thing of the past. Servitization is allowing manufacturers and their customers to not only build a more effective product but a stronger relationship too! This is exactly what K3 customer, G&B Electronics, and business services and document technology products provider, Xerox, are doing. We’ll take a look into how both companies are embracing a servitized business model to remain relevant within their market.